Working with a FSBO seller can be very rewarding yet once we are done with that listing we need and want more FSBO sellers to work with. You can turn every FSBO seller into more closed transactions by following several repeatable steps on each and every transaction that will uncover more FSBO sellers as well as bring you buyers for your other properties.
More FSBO Listings By Helping One FSBO Seller
Often it is one piece of valuable information that is shared with a seller or buyer that puts them over the edge in deciding to work with you. One of the most powerful ways to get more FSBO listings very quickly is from taking just 1 FSBO listing. If worked correctly 1 FSBO listing can turn into 5 or more FSBO listings very quickly.
This can be done by making sure to share the experience with as many people as possible. Some immediate ways to pick up FSBO inventory is by taking the following actions:
- Calling all of your current FSBO prospects and sharing – That’s right share with them that you are helping one of “their own”. FSBO’s often like to stick together and if they know you are helping one of “their own” this will allow you to pick up additional FSBO listings.
- Update your website with the new FSBO listing – whether you have a blog or a website let the world know you are helping a new FSBO seller. Make sure you tell the “story” of how it all came about.
- Get the FSBO seller to record a “Why I chose to list message” – Do this as quickly as you can in the relationship with the FSBO. Preferably have them record it on a system that allows you to put it on the Internet so even more people can hear about. At the very least it should be recorded on a hotline that people can call in and listen to.
Unlocking the Power of Buying Leads on FSBO properties
Buyers are often overlooked as many real estate agents view them as a “hassle” yet the reality is they are needed to close a real estate transaction. Even if you don’t want to work with the buyers you can always refer them. On all of your FSBO listings I would recommend the following to generate more buying leads:
· Toll Free Hotline – People love calling these hotlines even today with where technology is so they can hear about the property and what the details of the property are.
· Text to Phone Service – These services are just now becoming popular and provide buyers with the ability to text, using their cell phone, for information on a property. This allows buyers to quickly and easily see details of the property and the agent receives the users cell phone number for follow-up.
Out of the buying leads that you generate there is at least 1 if not 2 buyers in the group who will buy within 60 days provided you follow-up with them.
FSBO listings can be difficult to get if you aren’t following a system and a pattern for success. I recommend that all my agents treat every FSBO like gold and to not only help that FSBO seller but to find other highly motivated clients that they can help within the next 60 days.