Pros and Cons of Selling Your Own Home

So, you want to sell your own home! Well, before making that final decision, you should consider reasons why you might want to change your mind.

Sure, everyone knows you can save that all-too-vilified 6% commission, but seriously, in the long run, if you don’t truly understand exactly what you’re doing, you probably end up saving nothing. Even worse, you spend more than you would have saved!

Selling a home isn’t easy. There are reasons why states regulate the industry along with the agents and brokers – it’s to protect the consumer from blatant fraud, stupidity, and ignorance on the part of the sellers. It’s difficult enough to do this with licensed agents and brokers, but it’s virtually impossible to monitor what’s happening when a consumer is dealing with a FSBO (a house that is For Sale by Owner).

Selling anything entails a marketing plan, a financial goal, and experience in the field. Whether you are selling car batteries, homemade brownies, or real estate, you need to completely understand who your target market is, where they are, and how to reach them. You must absolutely be able to establish a financial plan based on exactly what your house is worth, how quickly you need to sell, and what happens if you don’t.

Putting your own home on the market means more than putting that for sale sign on the front lawn and waiting for your phone to ring! Your chances of reaching a qualified buyer from drive-by traffic is almost nill. Without a comprehensive marketing plan and sales strategy already in place, you are doomed for failure.

Top Reasons to Use a Broker:

  • Houses are priced to include that 6% broker commission. Buyers looking at FSBOs are well aware you aren’t paying that commission so they automatically deduct that money from their offer! Right off the bat, you aren’t saving anything.

  • Do you know what your home is worth? Probably not! Checking Zillow.com is not the answer. Without access to a system that shows “comps”, and an understanding of how the prices of these comps were determined, there’s a good chance your home is not priced correctly. And by the time you figure this out, your perfect buyer bought another property down the street.

  • Experienced real estate agents have qualified buyers actually waiting to see your home! Do you?

  • Brokers have proven, established marketing plans for your home style and neighborhood – and they pay for all this advertising! (A good portion of that agency commission actually pays for this marketing.)

  • They will be able to advise you on any improvements that should be done to add value and let you know what repairs absolutely must be done in order to expect a close to full price offer. You might think you want to sell “as is” but that doesn’t mean the house will sell without lots of contingencies that include the repairs and upgrades the broker would have pointed out.

  • They are experts in negotiating the offers! If you have never negotiated anything other than getting a free oil change with a new car purchase, this is best left to an experienced broker. Many FSBOs unwittingly kill a deal because they don’t understand the nuances between a good offer and one that probably wouldn’t even get a bank approval.

  • Your home needs personal showings and exposure. An experienced agent will prepare the perfect open house for buyers, and one for other brokers. There is no way a FSBO can create this type of response.

  • FSBOs are notorious for having poor people skills. After all, you have people walking around your beloved home making comments that frequently aren’t too complimentary. (“Oh, wow, look at that ugly tub!” or “This has to be the dirtiest carpeting we’ve seen so far!”) Sure, these are certainly insults to say the least, but a qualified agent knows exactly how to turn these negative comments and perceptions into a more positive experience. Home owners aren’t usually the best choices to do private showings for this reason – they don’t handle rejection or negativity well, and certainly not without confrontation which will typically not end well.

In the end, let the professionals do their job. They have the training, the experience, and the tools necessary to make sure your home gets the best possible exposure in order to get the best possible price. Don’t make an expensive mistake you’ll never recover from!

Using a Realtor to Sell Your Home VS For Sale By Owner

In the real estate industry we call home owners that market their property for sale on their own FSBO’s or For Sale by Owners. The obvious main goal of a FSBO is to save money on real estate commissions. In the past few years we have seen more For Sale By Owners, especially in the lower price points and in the neighbourhoods outside of city cores. There are a few reasons for this increase including an opening up of the MLS system, perception of a Realtor’s role and the market conditions.

Recently the MLS ( Multiple Listing Service) was opened up to the public, meaning a FSBO could list their property on the MLS (still through a Realtor and Brokerage) but could manage the selling process on their own without offering a co-operating broker a commission for finding a buyer. The reality is, Realtors will work with a buyer client for months, sometimes years so naturally a Realtor would like to be paid for their efforts. For this reason, Realtors may not work with you and bring their qualified buyers to your home. FSBO’s also tend to overprice their property, but a Realtor knows the true value and will introduce their client only to properly priced properties.

Realtors are often placed in the same category as a used car salesperson – perception has it that Realtors are rolling in the dough for very little effort. Over the past few years the real estate market has been booming making a Realtors job look easy with properties listed on the MLS selling hours or days after being put up for sale. What people do not realize is that there is a lot that goes on behind the scenes when selling a property and a lot of liability as well. It’s a full time job and people do not realize this: a Realtor’s job includes setting the price, marketing the property, manage appointments, negotiate the contract and ensure a smooth closing. We are talking about huge amounts of money when buying or selling a home and in most cases this is the largest purchase someone will make in their lifetime. Working with a Realtor as a buyer is a free service so there is really no benefit to the buyer not to as the buyer is protected by their own Realtor. As Realtors we live and breathe real estate so for us selling or buying a property is second nature: we know the questions to ask and what to look for.

The nice thing about working with a Realtor is that the seller doesn’t pay for the service unless the property sells. In the case of a FSBO, each time they engage a lawyer for assistance, they are charged an hourly rate regardless of whether the home sells or not. In the end, there are FSBO that sell their property on their own but about 80% of FSBO’s do end up listing and selling with a Realtor.

Find Out All About For Sale By Owner Home Sales

For Sale By Owner or FSBO is a word that has been floating around in increasing popularity among the real estate community. In the past, the only way that you could sell your home is by using a real estate professional such as a broker, Realtor, or other real estate professional. However, with a realtor costing a sizable portion of the sales price, more and more people are thinking about putting in the time and work into selling the home themselves. This article will talk about what FSBO means, its advantages and disadvantages, and whether it is right for you.

What is FSBO?

For Sale By Owner is a term that means that someone is selling their house without using a real estate professional. In the US there is nothing that requires you to use a real estate agent when you are buying or selling your home. However some states do require that a real estate lawyer read over the contract and that there is one at the closing table when all of the paperwork is signed. Because of this many people have started to turn towards this method and that number has been increasing in recent years. For many people a FSBO sale means that they put a yard sign up, put some online listings out there, and then conduct all of the showings themselves until someone finally buys their home. However this route can include other things like selling your home at an auction, selling directly to an investor, or even something as unusual as a house swap.

Why, And Why Not, To Use FSBO?

The savings is the biggest reason people usually decide to sell by themselves. Most real estate agents take anywhere from 5-8% of the total price that the home sells for. If you sell your home for $100,000, and even using the 5% fee, you will be paying $5,000 just to the real estate agent in the form of commissions. This is a huge chunk of money that could be used for something like a trip, college, paying off other bills, or even adding to your nest egg. Sometimes sellers think that the best person to market their home is the person that knows it best, which is themselves. Most of the good agents will usually be juggling at least a dozen listings all at one time so the agent might not be able to devote the time and attention to your sale in order for your home to sell quickly.

The biggest disadvantage of selling your home is that it takes a lot of work to accomplish. Even though it is not required it does make the process of selling a home a lot easier to use one. They have all of the contacts that are needed for the various professionals that you need involved with a home sale, plus they will usually do all of the showings. If you don’t have an agent you will have to read about all of the state and local laws to ensure that you are proceeding in the best manner, and you will also have to study what type of marketing is working right now. You will have to list the home yourself and you will have to speak directly with the buyers when it comes time to have showings and for the negotiations.

Who should use FSBO?

If you have full time job and other full time commitments, then FSBO is probably not the right route for you. If you are going through a major life change, the extra work from an FSBO may only lead to more stress. If you are selling a home that is extremely unique or would yield a smaller audience of buyers, then having a real estate professional will help you find the right buyers.

On the other hand if you have the time, and are willing to put in the work, you can save yourself thousands of dollars in the home sale process.

Selling Your Own Home Online

Nearly 80% of those who bought a house last year started their search online. If you’re selling your own home, an online For Sale By Owner (FSBO) site is nearly a must. According to realtors, most people who browse FSBO sites will view at least one house that they first saw online – and about half will purchase a home that they found in an online selling your own home web site. Knowing that, how can you not take advantage of all the new selling techniques available to those who are selling their own homes?

What sort of selling techniques are available to you if you’re selling your own home online? Depending on the site, you can literally have a 24/7 open house – without ever opening your front door. With photographs, multiple listings, virtual tours and floor plans, you can literally allow prospective buyers to tour your house without ever leaving their own homes.

There are several different ways to go about selling your own home through an online FSBO web site. Your best option is to contract with a local real estate agent for a flat fee listing, which will give you the right to post your home on a multiple listing service. With a flat fee listing, you pay a local realtor a flat fee of a few hundred dollars for the single service of listing your home with the Multiple Listing Service. Once your home is listed, you can post it on MLS web sites where it will be seen by hundreds of real estate agents and thousands of prospective buyers.

Another way that you can get your house listed on an MLS site is by contracting with a real estate agent with an Exclusive Sale Contract. You agree to pay that agent 2-3% commission if any realtor sells your house during the time that it is listed through him – but reserve the right to sell the house yourself without paying any commission. Again, your main aim, since you’re selling your own home, is to get the house listed on a multiple listing site.

There are also a number of FSBO sites that will allow you to list your home on their sites for a fee. Shop around for the best deal – they range in price from a single flat fee to a 2% commission when you sell your house.

Tips for Selling Your Own Home Online

– Upload at least one picture of your house that shows it in its best light. If you can, have the photograph taken by a professional photographer.

– Has your home got a gorgeous fireplace? A great view of the city? Make sure that you get a photo of that posted – the best way to sell your own home online is to make it look its best.

– Give buyers the info they want to know. Put information about the school system, the neighborhood, the local stores into your online ad. The more they know, the more likely it is that they’ll be ready to buy when they come looking.

– If your home is priced in the high ranges, consider investing in a virtual home tour so that prospective buyers can get a full tour of your home online and fall in love with it before they see it.

– Use your listing page to print out flyers that include the photographs and descriptions, and post them locally.

The internet gives you new tools for selling your own home. Just take it online, and see how far you can go with a few pictures.

How to Write a Home Sale Ad

Many people are choosing to sell their homes without a Realtor these days, a plan that can save you some serious money. Of course, your house has to actually sell before you can consider that strategy effective. Below are some tips and tricks for writing an ad that generates interesting in your house and, hopefully, leads to a sale.

o    Consider your ad options. Not very long ago, a real estate ad had only one purpose: to appear in your local newspaper. And while newspapers are still a great option, modern technology calls for a more far-reaching marketing strategy. The best place to start is by asking yourself where you would look if you were in the market to buy a home. The answer, for most people, is the Internet. It’s ideal becase you don’t need to leave your house to browse the selection, and it’s ready whenever homebuyers are. These are the same reasons you want your ad to be online, and there are plenty of for sale by owner (FSBO) websites that will be happy to run your ad. Newspapers, of course, are a tried-and-true option that shouldn’t be discounted, even with the Internet’s prominence. If you’re outside a major metropolitan area, make sure that your ad appears in your local paper, as well as a large daily in nearby cities; you never know when someone will want to move out of the city and into a more rural location.

o    Set the scene. It only takes a few words for homebuyers to grab the nearest phone and beg to see your home-or for those same homebuyers to turn the page without giving your house a second thought. Include basics such as the style (ranch, two story, etc.) and the number of bedrooms and bathrooms, but you also want to include descriptive phrases that help people imagine themselves living there. Make it easy on readers by spoon-feeding them gems like, “Spacious kitchen that opens into a great room-perfect for entertaining” or “Remodeled master bathroom that recreates your favorite spa.”

o    Put a positive spin on things. It’s not okay to lie, but it is okay to make your house sound as charming as possible. If it’s not move-in ready, say something like, “Ready to be fixed up into the home of your dreams.” And if you live in a neighborhood that has a less-than-desirable reputation-maybe it’s known for older houses without much space-be sure to convey how your house is different. Describe how your house sits on a big lot or the fact that you have an oversized garage that can be used as a workshop. Give homebuyers a reason to change their minds about the neighborhood.  

o    Create a winning headline. It’s the first thing people will read, so it has to grab them. Pick out the absolute best feature or characteristic of your house and make that the headline: “Upscale family living at a great price” or “Sprawling country retreat with orchards,” for example.

o    Include a photo (or two). While fabulous copy can create an attractive mental picture, there’s no substitute for an actual photo. When you have plenty of space-website ads and flyers, for example-include multiple photos of the inside and outside of your home. When you only have room for one photo, it should be the outside of the home, preferably taken on a sunny day. No matter what angle or space you’re photographing, the number one rule is “clean and tidy.” Clear out all clutter before snapping a picture, and be sure the area is spic and span.

o    It’s all about the price. It’s astounding how many home sellers omit the asking price in their ad. Whether by accident or intent, it’s a mistake. It doesn’t matter how much someone loves your house, if it’s $100,000 over their budget, you’ve wasted your time and theirs because there’s no way they’ll be making an offer. Letting people know up front how much the house costs is both efficient and courteous. You don’t have time to field 20 calls a day from people inquiring about the cost, only to have them slam the phone down upon hearing it. You want to take phone calls from people who know the price, are comfortable with the ballpark, and want to set up an appointment to see it.

o    Keep it short and sweet. The paragraphs, that is. The best way to lose someone’s attention is to cram a lot of info into rambling paragraphs. Bullets are a great way to separate facts into easily digestible bites. 

Home for Sale by Owner – Things to Keep in Mind Before Put Your Home for Sale

People choose “Homes for sale by Owner” options when selling their homes only because of one strict reason and that is to save themselves from the heavy charging commission agents. Before you put a Home for sale by owner sign in front of your house, you just need to know few things to make a good deal which are given below:

Market knowledge about property prices: you need to check the market trends of the property you are going to buy. A home for sale is always expected to have a lower price than a normal price prevailing in the market. Different websites are also available to help you out in considering the right price of a house.

Sources of data: there are many sources to find homes for sale by owner. Many websites are available on the internet to avail you the experience of a new home. You can find the desired home of your liking as per your requirements as there are many options available. A daily newspaper can also help you in finding you a home of your needs. There is a great opportunity for the home buyers to get a home without the heavy commissions charged by the broker s/ estate agents/ property dealers.

Comparison: The price of the property you are going to purchase must also be compared before buying it with other similar kinds of properties. After the comparison you will be able to decide a fixed and desired price for the property.

Affordability: You have to be sure about the maximum budget that you can afford as there are many different properties available with little different prices and dimensions. So one must know what exactly he wants before buying a home.

The Above points are really helpful and will even help in saving the heavy brokerage fees charged by the broker agents which can result in a profitable and friendly deal.

These are really important matters that one should consider before putting up in for Home for Sale by Owner. Just remember if you decide to become you own real estate broker, you have to think like a real estate broker and an owner at the same time.Hence there are lots of things that one should learn before putting Homes for Sale by Owner.

For Sale By Owner: How to Market Your Home

FSBO (For Sale By Owner) is becoming a popular way of selling homes. Many people that choose this means to sell their home are wanting to avoid real estate commissions. Others have tried realtors and have decided that they can better sell their home or property.

If you have decided that you want to sell your home FSBO, you have to realize that you are going to have to market your home as a realtor would. This means that you have to use the same real estate marketing methods that a realtor would. This means that you will have to commit time and effort to the endeavor.

You’ve come to the conclusion that FSBO is the way to go. Your’re ready to put your home or property on the market ‘for sale by owner’. You’ve priced your home competitively and appropriately for your local market. How are you now going to market it so that you get the exposure to attract potential buyers and make the sale?

You will need to go through the same steps and marketing techiques that any real estate agent would use. Here’s the techniques I would recommend:

For Sale By Owner Signs

House signs are the first place to start. Signs can be made locally or often bought at hardware stores. I would spend the money to have your own personal sign made. It will pay off if done right.

While realtors place signs with the name of the agency and the phone number of the listing agent to contact. FSBO signs should read like the headline of a good advertisement. “Your Dream Home is Now For Sale” or “The View from Your Future Home is Spectacular”. You should catch the immediate attention of drivers-by and make them interested in seeing your home for themselves. This sign should play on the emotions of the potential buyer.

The phone number on the sign should be prominent and large enough for visitors to read from the road. It should be prefixed with a statement like: “For more information on this wonderful home, call 555-5555”. Set up a phone number that is separate from your normal phone number and specific for the purpose of selling your home.

Buy an answering machine that has caller id so that you can capture the name and phone number of potential buyers. The message should tell the caller to leave their contact information so that you can get back to them at the earliest possible moment with complete details on the property. If you have your home on the internet, you may also give them the URL while their awaiting your return call. This website can also be listed on your FSBO sign.

Classified Ads

A classified ad in your local newspaper for your FSBO property is a good investment. These are generally inexpensive and have a high return on investment for gaining leads to potential buyers. A short ad, also reading like a good headline, and run a number of times will serve you best. The same information that is on your house sign, phone number and website listing should accompany the ad.

Magazines and Community Publications

Many communities have ‘For Sale by Owner’ magazines which are placed in shopping malls, gas stations, and outside of grocery stores. These are similar to the homes magazines that real estate agencies advertise listings in.

These ‘For Sale by Owner’ publications will cost more than a classified ad but have the advantage of having photos of your home and a more detailed listing description. I would advise that your ad be different and unique from the normal listing if possible. Some publishers have set rules on what they allow.

Use these ads to emphasize the benefits of the home and not just the features of the house like the number of bedrooms and baths. Answer the question of what’s in it for the buyer. Give your special phone number so that you can collect contact information on the prospect.

Brochures

Brochures or one-page flyers are one of the best means the sale by owner has at their disposal to advertise their property. These can be put in a bruchure holder on your FSBO yard sign, on bulletin boards in local neighborhood shops and restaurants, and given to parties that espress an interest in buying your home.

Brochures are your ticket to market your home the way no real estate agent will. Don’t make your FSBO brochure look like the typical listing advertisements. Here again, think outside the box and make it more of a personal sales letter.

Emphasize the benefits of the home. The view, the convenience to shopping, schools, and workplace. Note the special features that place your home apart from others in the neighborhood. When describing the rooms, draw attention to the details like the solid oak floor or the woodwork. Write to the prospect like you are writing to a good friend.

Keep your brochure holder filled at all times. don’t get annoyed when nosey neighbors pick up your brochures. Mor often than not, your neighbors know friends that they wouldn’t mind living next door or close-by. And their friends will usually be able to afford a house in your neighborhood. Be sure to step out and tell them to pass the brochure on to someone they know.

Pass out the brochure freely to prospects that look at your house. This will insure that they will remember the home. After all, they are most likely looking at more than just your property. Color photos will aid in this.

And, don’t forget your co-workers. Give them your brochures too. After all, you find it convenient to live in your home and they know it. You work with them and you can afford to live there. Most likely, they have friends that would find a similar living arrangement pleasant. Ask them to pass on the brochure if they know someone looking for a great home.

The Internet

You can’t ignore the internet when you’re selling your own home FSBO. The internet has become an important search option for potential home buyers.

There are several internet websites that will allow you to post your FSBO listing. These will vary in price and options for your listing advertisement. Some will allow you to post photos and update information on your personal ‘open house’. You’ll find that prices range from $25 per month and up. Be sure to research your options carefully.

You can also put up your own listing website to refer prospects too. Just like with your brochure, make this website more of a personal sales letter and include a form to capture contact information for further follow-up.

Be sure to pay for your website to be hosted. For some reason, free websites don’t gain the attention from prospects that true websites do. Hosting can vary from $3.95/mo to $19.95/mo. You don’t need much from your website so go with the cheaper package as long as it will allow you to post a contact form on your site.

Open Houses

If the above suggestions don’t market your home quickly and produce a sale, you still have the option of hosting your own open house. In many localities, home sales by owner are boosted by having an open house. If you are in a hot or cold market location, this can be an excellent tool for selling your home.

Of course you will have to advertise that you’re having an open house. This can be accomplished using any of the above techniques. Some local newspapers have a special section in their classified ads just for open houses. Be sure to place a large sign on your lawn the day you are having your open house. This will give notice to others of the event as well as allow people to find your home easily.

The above suggestions should make it easier to sell your home quickly. It takes time and some money to market you ‘For Sale by Owner’ home. But you will save money on realtor commissions and have more control over your transaction. Be sure to check out the laws in your area and the forms you will need to close the deal.

The For Sale by Owner Option-Selling Your Own Home

The majority of those who successfully sell their own property are the property owners who live in highly populated metropolitan market areas where property sales are more common. In a buyer’s market or in rural areas it is much harder for properties that are for sale by owner (FSBO) to successfully sell.

A buyer’s market is when there are more home sellers than there are people to buy homes. This creates a situation where the home buyers are exposed to a large range of property to choose from making it a more competitive market for the sellers. Homeowner’s should opt for the FSBO option only where the local economy is doing well and it is a seller’s market.

To be considered a seller’s market there needs to be more buyers then properties for sale. In a seller’s market the buyers are left with fewer properties available to them. This often creates a situation where the sellers are much more selective on the buyer and also get a higher selling price for their property.

There are other economic issues that play a role in the real estate such as home mortgage interest rates, local employment, and consumer confidence. Unfortunately we can’t control the economy and some are forced to sell their homes or buy homes in times that are unfavorable financially to them.

There are a few things people who succeed at selling their homes do to increase their odd of winning at FSBO. They need to be able to have the financial support that it takes to keep their property exposed to those who are purchasing homes for the entire period it takes to sale a home. This advertising period is at least 90 days and includes personal signage, advertising, repair costs of the home, and professional legal advice. You also should have a little bit of spare money to back you up financially if there are any marketing mistakes.

You should also have basic business knowledge about important marketing, personal selling, as well as enough technical information on real estate principals and practices. This will prevent you from making informed decisions that can cost you a lot of money and stress.

Anyone who wants to list the property FSBO must be disciplined with marketing goals and objectives with set time frames for the process and finalization of those goals and objections. You need to be able to be very organized and able to pay close attention to details.

There are a lot of stressful moments when selling something as expensive as your own home so you need to be able to keep a business perspective on all decisions. When selling you own home always avoid guesswork and replace it with concrete analysis. Making informed decisions is much less stressful then guessing.

If you want to sale you own home successfully you need to be a wise negotiator and be able to effectively deal with the different personalities in your potential home buyers. Be ready to and well equipped to sell your home and plan to use a lot of time devoted to selling your home.

You may wish to contact Joe and Colleen Lane, Realtors® for more info on real estate, especially in the areas of Pasco Wa Real Estate, Richland Wa Real Estate, and surrounding Southeastern Washington Communities.

Navigating The Home Selling Process Like Professionals

As you’ve probably already guessed selling your home is something that you can do own your own. Many people rely on the knowledge and skills of real estate agents when buying or selling properties. Although these professionals can provide effective solutions to complete sales, their services are not required.

In fact, more people are doing the buying or selling process without the aid of agents. With the Internet and modern technology, finding information related to the real estate industry is easier than it has ever been. A word of caution would be that even though it is easier to find all the resources you need online to sell your home the process can still be stressful. Of course the amount of money you could save selling your home without an agent makes it really tempting to try to sell your property without an agent.

Property owners can cut costs, up to thousands of dollars, by selling properties without agents. There are numerous resources that offer valuable information about how to sell a home. Most are available for little to no cost, and offer as much insight as agents might.

Homeowners used to rely on real estate agents for information on listings. These professionals were in the know about the market, recently sold properties, pricing information, competition and more. They still are today, but the Internet has made this information more accessible to all.

There are numerous websites that can be used during this process. These sites allow people to easily upload information about properties, which means listings can be marketed to millions of Internet users within minutes. More potential buyers and offers are expected when listings are well-marketed.

More than ever before, potential home buyers are also utilizing the Internet as a tool. There are trustworthy websites designed for property buyers and sellers. Sellers use them as a platform to list properties and reach a large audience. Buyers use them to browse what is available in a specific area. People who use these as a selling platform are encouraged to be thorough in their listings, including high-quality photos and accurate details.

It can be difficult for do it yourself sellers to determine the right price point, especially without professional help. It is important to research the value of nearby properties, including those recently sold. Keep in mind the condition of the home and details about it that might add to its total value. There are plenty of automated tools that produce pricing estimates, but hiring an appraiser might also be helpful. Consider all these things before setting a price. If a property does not sell after some time on the market, reconsider the price to attract more buyers.

Sellers who do not hire real estate agents to list and sell their property should still consider working with professionals. Real estate attorneys or title companies can help close a transaction by signing off on the final paperwork. Another thing to consider is just because you can advertise your home for sale does not mean that you won’t have to work with a real estate agent to get your home sold. Many times your potential buyer will be working with a real estate agent and it would be highly recommended to offer the buyer’s agent a commission to attract the greatest number of potential buyers. This is often the most complicated step in the process of selling and must be done correctly.

How To Sell Your Home With Craigslist – Step By Step Instructions How

With the advent of the internet comes the advent of great free advertising tools and Craigslist is one of them. For those who do not know, Craigslist is a free online classified website used to buy and sell a variety of items. One area that has huge success on Craigslist has been with real estate and millions of people advertise on Craigslist daily. Because of the high level of advertising participation by other sellers in order to fully take advantage of Craigslist you need to stand out from the rest of the ads and get noticed.

What you need to have a great Craigslist Ad are the following:

-> Posting Title (aka your Compelling Headline): You need to make your listing unique. As mentioned earlier, focus on your homes features, benefits and what makes your home unique to get a prospective buyer’s attention. The headline needs to be compelling enough to get people to click on your ad before all others. Mention that your home is FSBO. People like to know this and on Craigslist this will give your ad more attention as people will like the non-real estate agent appeal.

-> Posting Description (aka Property Information) – Your ad and content should be brief and to the point. Don’t go over the top with catch phrases and marketing language, people will see right through that. Since your ad is a reflection of the home you are trying to sell make sure you spell-check and proof-read your ad to make sure it looks acceptable. There should be an internet web link or multiple web links from your ad that will bring a prospective buyer to your comprehensive property information page. This web link to a comprehensive information page could be your MLS listing, Facebook listing, postlet listing or all of the above.

Your Craigslist Posting Description should include:

1. Your First Name

2. Email and/or Phone Number

3. Home Address

4. Your Posting Title (compelling headline). Stated Again.

5. Brief Informational Facts About your Home (e.g. # of bedrooms, # of baths, single family or multifamily, price, sq. ft., parking, lot size, etc.).

6. Property Description in a Couple of Sentences.

7. Property Features in a Couple of Sentences.

8. Web Links.

9. Open House Information if Applicable.

10. Your Contact Information Stated Again.

Please see the ad sample below to give you a better idea of how an ad is put together.

Sample Craigslist Ad:

Price: $250,000

Posting Title: Private Lakefront Home Close to City Center of Maple Grove – FSBO

Posting Description:

Mary Jane Doe | 555-555-5555 | Email Address Here

1234 Center Lane N., Maple Grove, FL

Private Lakefront Home Close to City Center of Maple Grove – For Sale By Owner

3 Bdrm Single Family Home offered at $250,000

Year Built 2000

Sq. Footage 2,150

Bedrooms 5

Bathrooms 2 Full

Floors 2

Basement Yes

Lot Size 1 Acre

Garage 2 Car

PROPERTY DESCRIPTION

This 2,150 sq. ft. home is mint condition and has 3 bedrooms, 2 baths and a great view of the lake from the kitchen. The kitchen is open and spacious and has granite counters, stainless appliances, porcelain tile and cherry wood cabinets. The private backyard leads to the lake, dock, firepit and lots of space to have fun.

PROPERTY FEATURES

Gas Forced Hot Air Heat, Central A/C, Gas Fireplace

Vaulted Ceilings, Many Closets, Hardwood Floors, Tile Kitchen & Baths

Family Room, Sun Room, Dining Room, Bonus Suite, Owners Suite, Full Basement

Stainless Refrigerator, Gas Wall Oven & Range, Microwave & Dishwasher

Granite Countertops, Center Island with Sink, Cherry Wood Cabinets

Washer & Dryer, Cabinets, Mud Area

Big Yard, Lake, Doc, Firepit

Full Property Description:

[Web Link Here]

Virtual Tour:

[Web Link Here]

-> Photos & Virtual Tour – Include a few of your best professional photographs so that prospective buyers can see how your home shows. As mentioned earlier, high quality photos are very important part of your listings. You should also have a link to your Virtual Tour so they can see what your home would feel like when walking through it.

-> Call To Action – When the prospective buyer opens your ad they should see a call to action also compelling them to call or email you. Think about it, what would make you call on an ad in your area.

-> Relist Your Ad Everyday – Craigslist sorts ads by showing the most recent ads first or at the top of the webpage visible to the viewer. Therefore, as ads continue to be posted, your ad will continue to go further down the list or on a subsequent page. Although many prospective buyers will use search terms to find a listing, it is still beneficial to be as close to the top of the page as you can because some people do view homes by most recent date order.

-> Real estate agent or NO real estate agent – If you put in your ad “No Real Estate Agents Please” most real estate agents will not contact you therefore only unrepresented buyers will contact you. I still subscribe to the theory that more exposure to a buyer pool you would otherwise not have access to is better, however, if you really want to try and sell your home 100% commission free you will want to ad “No Real Estate Agents Please”. This may be a risky move because you will limit your prospective buyer pool, use your own judgment here.

-> Best Time to Post Your Ad – The three times a day that will give you the best possible exposure are in the morning, midday and at night after dinner. Pick a time and go with it. Your ad will only be at the top for a brief moment, but every helpful tip counts.