Due to the rising popularity of robust smart phones, real estate agents who utilize text messaging systems can benefit, substantially, from an exposure and lead generation perspective. On a “for sale” sign, your text messaging code can help you share information about properties with people that pass by through a message that sends out detailed property specs and photos. Chances are that the vast majority of passers by who notice a property you’ve listed will have a cell phone and by texting the system right then and there, they can quickly receive detailed listing information on a home. As soon as they do, you’ve gotten a lead that you can follow up with on that property or another listing. Did you know that this could also work to your advantage with FSBO (for sale by owner) properties? Read on to learn how.
Many realtors have realized the potential benefits of marketing through mobile messaging. By subscribing to a real estate industry messaging service, you can market to people via their cell phones. Not only can this tool help you market through properties that you are listing but you can also extend this ability to help you market through properties that you’re not listing. Any realtor that sees a FSBO sign can take that as an opportunity to build their brand and get new leads as well. Approach the homeowner and position the messaging service as a free and valuable marketing tool and you could both benefit.
If you already use real estate text messaging services, you know that it can help you capture new buyer leads. But did you know that you can also use your account on more than just your own listings? By offering use of the service to homeowners attempting to sell their home on their own, this could benefit in several ways:
Build Relationships with FSBO Homeowners
By offering to share your lead generation service for free with FSBO homeowners who don’t have the benefit of marketing and exposure offered by a real estate agent, you can build a relationship that results in business and / or referrals. For example, if the homeowner that is trying to sell without a realtor is unable to sell the property on their own, they may turn to you for assistance later on. It costs you nothing to share your service with the homeowner and in the meantime, if people text for info on the FSBO property and they don’t buy it, they become a lead for you.
Increased exposure in your area is always good, especially if you’re focused on a community that is highly competitive. People who get text messages from properties on your subscription will learn about you. And, they may or may not choose to look at that FSBO property but even if they do, they may also want to look at other neighborhood listings (that are listed by you). And, if the lead doesn’t already have a buyer’s agent, this is an opportunity for you to extend your services.
Lead capture possibilities of real estate text messaging are substantial. By utilizing this service and by offering use of your service as a free marketing tool to local homeowners, you can increase your exposure, build relationships, and sell more homes.