How to Get an FSBO Seller to Realize Your Value

The key to taking more FSBO listings this week is getting FSBO sellers to realize the value that you provide. If they can see all that you do for them and how amazing it is they will be knocking down your door for your services. FSBO sellers will gladly pay you because of the value that you provide to them.

Why don’t FSBO sellers list with an agent then?

The #1 reason that FSBO sellers don’t use real estate agents is because they feel that agents provide little to know value in the process. They feel that real estate agents only put a sign in the ground, a box on the front door, and list the property on the MLS.

To get FSBO sellers to realize your value you can’t tell them yourself. They must come to this conclusion by themselves to fully realize that you are different from every other real estate professional and that you provide a value unlike anyone else. They can and will realize this if you give them the opportunity to do so.

One of the most powerful ways to get FSBO sellers to realize your value is to get others to tell them for you. Third party verification or testimonials provide a great validity for you and give the FSBO seller a sense of confidence about your work.

To work each testimonial must include the following:

  • A reference to the location of the property that was sold. If possible the real address that was sold by you.
  • The testimonial should include the struggle of the FSBO seller had in trying to sell the home themselves.
  • How they came about finding you and their experience with you from start to finish.
  • A way to contact the testimonial source if at all possible is a very powerful way to make the new FSBO seller feel comfortable about the testimonial
  • A picture of the FSBO seller who is giving the testimonial should be available.
  • The testimonial should be recorded on audio or on video for maximum effect to be achieved

Having others provide the reasons for other FSBO sellers to use you is a quick way to increase the number of FSBO sellers that you have. If you don’t have past FSBO sellers but can provide the FSBO seller with other past sellers you have helped in the past this will also give them a sense of confidence in your services and demonstrate the value that you have provided to your past clients. Remember that having the FSBO realize your value without you saying the things you do yourself will automatically separate you from your competition.

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Home for Sale by Owner – Things to Keep in Mind Before Put Your Home for Sale

People choose “Homes for sale by Owner” options when selling their homes only because of one strict reason and that is to save themselves from the heavy charging commission agents. Before you put a Home for sale by owner sign in front of your house, you just need to know few things to make a good deal which are given below:

Market knowledge about property prices: you need to check the market trends of the property you are going to buy. A home for sale is always expected to have a lower price than a normal price prevailing in the market. Different websites are also available to help you out in considering the right price of a house.

Sources of data: there are many sources to find homes for sale by owner. Many websites are available on the internet to avail you the experience of a new home. You can find the desired home of your liking as per your requirements as there are many options available. A daily newspaper can also help you in finding you a home of your needs. There is a great opportunity for the home buyers to get a home without the heavy commissions charged by the broker s/ estate agents/ property dealers.

Comparison: The price of the property you are going to purchase must also be compared before buying it with other similar kinds of properties. After the comparison you will be able to decide a fixed and desired price for the property.

Affordability: You have to be sure about the maximum budget that you can afford as there are many different properties available with little different prices and dimensions. So one must know what exactly he wants before buying a home.

The Above points are really helpful and will even help in saving the heavy brokerage fees charged by the broker agents which can result in a profitable and friendly deal.

These are really important matters that one should consider before putting up in for Home for Sale by Owner. Just remember if you decide to become you own real estate broker, you have to think like a real estate broker and an owner at the same time.Hence there are lots of things that one should learn before putting Homes for Sale by Owner.

How to Give FSBO’s a Reason to Call You Back

Going after FSBO’s is one of the best ways to take listings consistently every month. When you take a FSBO listing it means that you have solved their pain. Sometimes it can be challenging to have them realize that you are actually involved to make their life easier and help them accomplish their goals. FSBO’s are getting called by many real estate professionals in your area, and getting them to return your call, can be a challenge when you don’t give them the right reasons to pick up the phone.

Whether you are leaving voice mails, sending postcards, or sending direct mail, it’s important to give the FSBO owner a reason to call you. Too often real estate professionals point out mistakes in the owner doing their own work or leave their “resume” on a voicemail. None of these methods will really give them a reason to pick up the phone.

Getting your phone to ring from FSBO sellers means taking a few moments to understand their pain and then crafting your marketing messages to solve those pain points. Here are a few items that you can tackle to get FSBO’s rushing to their phone to call you.

1. Interest peaking questions – Instead of shouting out your accomplishments, take the time to ask questions. Don’t ask the same old questions as everybody else like “are you offering compensation”, dig deeper to see where their pain is. Ask questions that lead them to see what you have to offer like “Do you know the 10 things you should ask every buyer before they view your home?”. Asking interest peaking questions like this will help them to see your value.

2. Marketing message – Your marketing message needs to hit at the heart of saving people time and money. Often a FSBO owner is trying to save money and pay only 1 commission, but sometimes they also need to save time. On your mailings especially, focus on a marketing message that will reach the FSBO like “Is Saving Thousands of Dollars On The Sale Of Your Home Worth Five Minutes Of Your Time? – That’s All I need To Show You How To Do It”. That message reaches to the heart of a FSBO.

3. Make it easy – Displaying 5 phone numbers, an e-mail address, and a physical address doesn’t show that you are easy to get a hold of, it is confusing. Make it is an a FSBO owner to contact you by giving them 1 easy way to call you. A method that makes it simple and gives you tracking on what marketing is working is using a 1-800 number service, like Proquest. It doesn’t matter what service you use, but it is essential to use a service that allows you track your results.

Since over 80% of FSBO owners do convert into a listing for a real estate agent, it’s important to have the right ingredients so that agent can be you! By focusing on interest peaking questions, a powerful marketing message, and making it easy for them to contact you, you can start taking more FSBO listings every month.

For Sale By Owner: How to Market Your Home

FSBO (For Sale By Owner) is becoming a popular way of selling homes. Many people that choose this means to sell their home are wanting to avoid real estate commissions. Others have tried realtors and have decided that they can better sell their home or property.

If you have decided that you want to sell your home FSBO, you have to realize that you are going to have to market your home as a realtor would. This means that you have to use the same real estate marketing methods that a realtor would. This means that you will have to commit time and effort to the endeavor.

You’ve come to the conclusion that FSBO is the way to go. Your’re ready to put your home or property on the market ‘for sale by owner’. You’ve priced your home competitively and appropriately for your local market. How are you now going to market it so that you get the exposure to attract potential buyers and make the sale?

You will need to go through the same steps and marketing techiques that any real estate agent would use. Here’s the techniques I would recommend:

For Sale By Owner Signs

House signs are the first place to start. Signs can be made locally or often bought at hardware stores. I would spend the money to have your own personal sign made. It will pay off if done right.

While realtors place signs with the name of the agency and the phone number of the listing agent to contact. FSBO signs should read like the headline of a good advertisement. “Your Dream Home is Now For Sale” or “The View from Your Future Home is Spectacular”. You should catch the immediate attention of drivers-by and make them interested in seeing your home for themselves. This sign should play on the emotions of the potential buyer.

The phone number on the sign should be prominent and large enough for visitors to read from the road. It should be prefixed with a statement like: “For more information on this wonderful home, call 555-5555”. Set up a phone number that is separate from your normal phone number and specific for the purpose of selling your home.

Buy an answering machine that has caller id so that you can capture the name and phone number of potential buyers. The message should tell the caller to leave their contact information so that you can get back to them at the earliest possible moment with complete details on the property. If you have your home on the internet, you may also give them the URL while their awaiting your return call. This website can also be listed on your FSBO sign.

Classified Ads

A classified ad in your local newspaper for your FSBO property is a good investment. These are generally inexpensive and have a high return on investment for gaining leads to potential buyers. A short ad, also reading like a good headline, and run a number of times will serve you best. The same information that is on your house sign, phone number and website listing should accompany the ad.

Magazines and Community Publications

Many communities have ‘For Sale by Owner’ magazines which are placed in shopping malls, gas stations, and outside of grocery stores. These are similar to the homes magazines that real estate agencies advertise listings in.

These ‘For Sale by Owner’ publications will cost more than a classified ad but have the advantage of having photos of your home and a more detailed listing description. I would advise that your ad be different and unique from the normal listing if possible. Some publishers have set rules on what they allow.

Use these ads to emphasize the benefits of the home and not just the features of the house like the number of bedrooms and baths. Answer the question of what’s in it for the buyer. Give your special phone number so that you can collect contact information on the prospect.

Brochures

Brochures or one-page flyers are one of the best means the sale by owner has at their disposal to advertise their property. These can be put in a bruchure holder on your FSBO yard sign, on bulletin boards in local neighborhood shops and restaurants, and given to parties that espress an interest in buying your home.

Brochures are your ticket to market your home the way no real estate agent will. Don’t make your FSBO brochure look like the typical listing advertisements. Here again, think outside the box and make it more of a personal sales letter.

Emphasize the benefits of the home. The view, the convenience to shopping, schools, and workplace. Note the special features that place your home apart from others in the neighborhood. When describing the rooms, draw attention to the details like the solid oak floor or the woodwork. Write to the prospect like you are writing to a good friend.

Keep your brochure holder filled at all times. don’t get annoyed when nosey neighbors pick up your brochures. Mor often than not, your neighbors know friends that they wouldn’t mind living next door or close-by. And their friends will usually be able to afford a house in your neighborhood. Be sure to step out and tell them to pass the brochure on to someone they know.

Pass out the brochure freely to prospects that look at your house. This will insure that they will remember the home. After all, they are most likely looking at more than just your property. Color photos will aid in this.

And, don’t forget your co-workers. Give them your brochures too. After all, you find it convenient to live in your home and they know it. You work with them and you can afford to live there. Most likely, they have friends that would find a similar living arrangement pleasant. Ask them to pass on the brochure if they know someone looking for a great home.

The Internet

You can’t ignore the internet when you’re selling your own home FSBO. The internet has become an important search option for potential home buyers.

There are several internet websites that will allow you to post your FSBO listing. These will vary in price and options for your listing advertisement. Some will allow you to post photos and update information on your personal ‘open house’. You’ll find that prices range from $25 per month and up. Be sure to research your options carefully.

You can also put up your own listing website to refer prospects too. Just like with your brochure, make this website more of a personal sales letter and include a form to capture contact information for further follow-up.

Be sure to pay for your website to be hosted. For some reason, free websites don’t gain the attention from prospects that true websites do. Hosting can vary from $3.95/mo to $19.95/mo. You don’t need much from your website so go with the cheaper package as long as it will allow you to post a contact form on your site.

Open Houses

If the above suggestions don’t market your home quickly and produce a sale, you still have the option of hosting your own open house. In many localities, home sales by owner are boosted by having an open house. If you are in a hot or cold market location, this can be an excellent tool for selling your home.

Of course you will have to advertise that you’re having an open house. This can be accomplished using any of the above techniques. Some local newspapers have a special section in their classified ads just for open houses. Be sure to place a large sign on your lawn the day you are having your open house. This will give notice to others of the event as well as allow people to find your home easily.

The above suggestions should make it easier to sell your home quickly. It takes time and some money to market you ‘For Sale by Owner’ home. But you will save money on realtor commissions and have more control over your transaction. Be sure to check out the laws in your area and the forms you will need to close the deal.

How to Successfully Convert FSBO’s to Your Listings

I’ve been in real estate now for over 10 years. I started with no sphere of influence and in a totally new area after moving across the country to relocate. In my first year, I was International Rookie of the Year with over $12Million in Sales. One of my main target markets was For Sale By Owners.

I learned some key pieces to actually getting these prospects to become my clients, here is the plan for conversion:

The first step is to actually have a real Action Plan for converting FSBO’s to your Listings. The Action Plan should span over 90 days for the high intensity contacts, and then convert to a lifetime of “touches” to make sure that they stay your clients and customers for life.

The initial step of the Action Plan is to find prospects: you can use a variety of sources including the newspaper (online and offline), FSBO specific sites and driving around areas. Once you’ve found them, you need to add them to your Action Plan and make that initial call.

The initial call should be something that is comfortable for you. It should not be threatening or question their intelligence. You’re probably laughing at this one, but when I started there was a colleague of mine who was also targeting FSBO’s – he would come to the office early in the morning and start making calls. You have to admire him except that he would always cut off his initial call script within 30 seconds because they hung up on him!

The reason for his massive failure was that he took a course from a highly regarded and successful real estate trainer (albeit one that had never actually sold a house!). This trainer taught him the script that I hear way too often: “Hello, this is Joe Smith – is the owner around? Great, I understand that you are trying to sell your home yourself, is this correct? Wow do you know how many people try that and then end up listing with a realtor within 30 days? Do you realize that people have actually been killed trying to sell their home by themselves?…”

The conversation was one based on fear and insulting their intelligence. What would you do if you received that call at 7:00 AM (or anytime for that matter)? You would become angry and hang up too!!!

The other mistake script is telling them that you have a buyer that you would like to bring by. The only problem with that is that you really don’t have one and then you show up to see the property and use an excuse that your buyer couldn’t make it – only to proceed to try to get them to list their home with you! Warning: they’ve heard it and been there already!

Your initial call should be one of understanding and patience – not fear and insults. Remember, the FSBO has decided to sell their home without an agents help for any number of reasons. You have no clue yet why but one of your missions later will be to find out. First, you need to get your foot in the door.

I always used an approach that allowed me to tour their property without ever mentioning the possibility of listing their home. If you approach the call as a genuinely interested person, then you will have more success.

Once you’ve met with them and toured the home. You will have substantially more knowledge on the property, the owner and the reasons for attempting to sell FSBO. You can then start to build additional trust and offer help and assistance. This is accomplished by a series of postcards, phone calls, handouts and letters.

Your postcard series should be targeted to offering various services for free or a small fee: use of your IVR system, fliers, showing and tour services, FSBO website listings and more. The more that the FSBO sees you as a friend instead of a salesperson looking to take another listing, the better off you are and will be in the future.

Your letter series should include handouts, guides and other support materials that show your professionalism without asking for a listing. Examples of your marketing materials are good but actual step by step guides (“Holding a Successful Open House”, etc.) are much better. Again, this is an opportunity to set yourself apart as the expert and the only person trying to help the For Sale By Owner succeed.

Here’s one key tip: ask to host their Open Houses. If you do this and do it correctly, you should get 1 -2 additional pieces of business from every Open House that you help that FSBO Owner with.

Here’s the bottom line – treat the FSBO as if they were already your client. Help them with their efforts… if you follow the right process, one of two outcomes will occur. Either you will be asked to list their property or it will sell and you will get referrals and additional business!

Good luck and go get them!

FSBO New Trends for Today

When the general economy starts to go down, people start looking for ways to cut corners and save as much money as possible. One way people are doing this is to sell their house themselves. For Sale by Owner, or FSBO for short, has become a viable option for people that are looking to sell their home in today’s economy.

With all of the tools online people are feeling like they can sell their home themselves without needing a real estate agent. Many website have realized this and popped up to offer help to people that are trying to sell their home by themselves so they can hopefully avoid the pitfalls.

Another time that the FSBO method is very popular is when someone is not able to afford the 6% commission that comes with selling through a real estate agent. If the home is at or below the price you need to make in order to pay off the loan you may not be able to afford any extra out of pocket expenses.

The FSBO way is often the step that many homeowners take first on their road to selling their house. Keeping this in mind you will find many sites that offer low rates to help this segment of the market before the homeowner decides to go the traditional way of using a real estate agent. Many sites that offer FSBO will include some, or all, of the following features.

Basic listing features including a link for a virtual tour

  • A template for a printable flyer
  • Workbooks to assist the homeowner in their research of what they need to know and what they need to do prior to attempting a sale.
  • Listings that compare to the listings of a real estate agency site
  • Offering a flat fee for listing the home as long as needed, without additional weekly or monthly add-ons
  • Pricing reports to help you value your home appropriately
  • Typical yard signs much like those used by real estate agents
  • No limit on the number of pictures on your listing
  • Access to a free consultation line for questions

With all of these services it is no wonder that these types of sites are quickly becoming the first call people are making when they start the process of selling their home. You have a better chance of selling your FSBO home if you are able to be patient and by doing some research on their own.

The key to success is centered on the reason the homeowner wishes to sell their house. If they simply need to upsize for a new addition to the family, to downsize after the kids have gone to college, to change locations closer to or further away from the city, or just for a general change of scenery, patience can be the key.

However if you are moving because you are changing employment, marriage, divorce, or any number of other reasons the move may have to be more immediate. In the past companies that wanted to hire a worker would pay for the house and the expenses from relocating. Due to the sagging economy this has become a lot less popular because companies are trying to save money and quality people are looking for a job everywhere.

FSBO is a viable way to get the home out into the spotlight and into the market without the fees from realtors. Then if FSBO doesn’t work out, the homeowner has the option to sign up with a qualified real estate agency to sell the house and continue where the FSBO support ended. Your decision on how to sell your house, is entirely dependent on your situation.

Answer These 5 Questions To Procure The Best Real Estate Deal For You

Understand that you need a lot of knowledge if you want to emerge successful out of a deal with seasoned real estate professionals. If you can answer these 5 questions comprehensively, you can rest assured that will you have received the best end of the bargain.

Q 1) What Does The Real Estate Sector Point To?

This is one of the most important questions to help you with the pursuit of your buying/selling experience. More often than not, you will be dealing in a market that is more inclined towards being profitable to one of the parties, i.e., buyers or sellers, due to fluctuating demands in the real estate scenario. Do some research. Gather information. This will help you stay prepared and keep you well equipped to deal with this situation efficiently.

Q 2) Do You Have The Details About The Property?

When you are buying/selling a property, it is not enough to know just the dimensions and the general specifications of it. You need to know the premises inside and out, to be able to make the pitch convincing or devise a plan for necessary modifications depending on the side you are on. An advantage of having the details at your disposal, is that you can use them to bargain with your buyer/seller for the deal that you want.

Q 3) Who Has The Advantage?

This is where the deal can go both ways; in your favour or the other party’s favour. For instance, sellers that have 8 buyers lined up can sit back and watch as prospective buyers fight to get the deal they want. This is done while they make immense profits no matter to whom they sell the property to.

Q 4) Can You Negotiate?

Negotiating is a skill not everyone can master. The better you are at it, the worthier deals you get. Usually, buyers/sellers have their own brokers who can negotiate the better end of the deal for them and their clients. If you are pitted against them, there is a definite chance that you will get the negative side of the deal. Hence, it is recommended that you figure out what you want and stick to it.

Q 5) Have You Got The Capital?

Capital is the most necessary part of the deal closing process. If you are buying, you need to sort your finances out and find the money to make the buy. If you are looking for lenders, remember, they don’t offer you the loan before taking a peek at the property themselves.

Dealing with real estate transactions is a tough and tricky business, where you need to play your cards right. One false move can practically leave you with nothing. Make sure to be extra cautious when dealing with property investments.

For Sale by Owner – Realtor Secrets 101 For FSBOs

It’s no secret that today’s real estate market is tough.  Worried sellers are trying to sell their homes themselves.  Home property values are down, and they desperately want to save the cost of a real estate commission, so they try to market their properties as FSBOs (for sale by owner sellers).  Makes sense, right?

Yes, “if.”

If you are accustomed to taking responsibility for yourself, have some business sense, have bought and sold homes before, have some time and money to invest in the project, and know and can use the tools and techniques that good Realtors use, then the answer is an unqualified and resounding, “Yes!”   You have the right mind set and the ability to actually earn the Realtor’s commission.  Either the whole commission, or just the part the selling agent would have gotten.  Earn is the operative word here.

So how do good Realtors do it?

Good Realtors start with the basics and work through a systematic, well designed and thought out, integrated, multi-media marketing plan.

Property Condition

At the risk of alienating new listing clients, good Realtors tell it like it is when it comes to getting a home into shape to show well.  If you plan to be a successful FSBO seller, you need to do this for yourself.  Do one or more rooms need to be painted?  Do carpets need to be shampooed?  Are all door knobs and locks tight, and in good working order?  Does it have “curb appeal?”  Is it clean, tidy, uncluttered?  Are closets jam packed, or tidy?  Have any burned out lights been replaced?  If you are smart, you’ll take care of these sorts of items before your property goes on the market, and keep them in good order.

Price

Realtors who continue to earn a living in down markets are very good at getting their listing clients set realistic asking prices for their properties.  A Realtor friend of mine often asks her clients, “Do you want to list your property, or do you want to sell your property?”  Price can make a huge difference in the outcome, and my friend knows that.  A person can put property on the market at any price.  It will not sell unless the price is realistic.

Buyers are out there even in a slow market, but they are VERY price conscious.  In areas where the market is weak, it’s generally effective to be priced just under the list price of any comparable home that’s for sale in your neighborhood AND a bit lower than the recent “sold and settled” comparable properties in the neighborhood.  Time and again, I’ve seen people make the mistake of coming in with a price above those things.  The property lingers on the market.  They lower the price again and again, but if they’re just behind neighborhood prices and the market prices continue to go down, they “follow the market down” without making a sale even though they’re lower than what would have sold a few weeks or months ago.  Try not to let that happen to you.

Internet Marketing

Realtors put information about the homes they hope to sell in their local, Realtor multiple listing service (MLS), and on the Internet.  The best ones see to it that full information about price, number of bedrooms, number of baths, number of garage spaces, size and location of lot, plus interior and exterior photos, and what makes the property attractive appear on the Internet.  You need to do the same.  There are several really good online MLSs for FSBO sellers and buyers.  Use one or more of these sites, and take advantage of all the bells and whistles (many photos, captions under the photos, a place for descriptive text, map to your property, hit counters, a unique web address for your property, etc.) they offer.  Today, approximately 70% of home buyers begin their search online. 

This is just getting started.  In “Realtor Secrets 201,” we’ll discuss the next steps.   

The For Sale by Owner Option-Selling Your Own Home

The majority of those who successfully sell their own property are the property owners who live in highly populated metropolitan market areas where property sales are more common. In a buyer’s market or in rural areas it is much harder for properties that are for sale by owner (FSBO) to successfully sell.

A buyer’s market is when there are more home sellers than there are people to buy homes. This creates a situation where the home buyers are exposed to a large range of property to choose from making it a more competitive market for the sellers. Homeowner’s should opt for the FSBO option only where the local economy is doing well and it is a seller’s market.

To be considered a seller’s market there needs to be more buyers then properties for sale. In a seller’s market the buyers are left with fewer properties available to them. This often creates a situation where the sellers are much more selective on the buyer and also get a higher selling price for their property.

There are other economic issues that play a role in the real estate such as home mortgage interest rates, local employment, and consumer confidence. Unfortunately we can’t control the economy and some are forced to sell their homes or buy homes in times that are unfavorable financially to them.

There are a few things people who succeed at selling their homes do to increase their odd of winning at FSBO. They need to be able to have the financial support that it takes to keep their property exposed to those who are purchasing homes for the entire period it takes to sale a home. This advertising period is at least 90 days and includes personal signage, advertising, repair costs of the home, and professional legal advice. You also should have a little bit of spare money to back you up financially if there are any marketing mistakes.

You should also have basic business knowledge about important marketing, personal selling, as well as enough technical information on real estate principals and practices. This will prevent you from making informed decisions that can cost you a lot of money and stress.

Anyone who wants to list the property FSBO must be disciplined with marketing goals and objectives with set time frames for the process and finalization of those goals and objections. You need to be able to be very organized and able to pay close attention to details.

There are a lot of stressful moments when selling something as expensive as your own home so you need to be able to keep a business perspective on all decisions. When selling you own home always avoid guesswork and replace it with concrete analysis. Making informed decisions is much less stressful then guessing.

If you want to sale you own home successfully you need to be a wise negotiator and be able to effectively deal with the different personalities in your potential home buyers. Be ready to and well equipped to sell your home and plan to use a lot of time devoted to selling your home.

You may wish to contact Joe and Colleen Lane, Realtors® for more info on real estate, especially in the areas of Pasco Wa Real Estate, Richland Wa Real Estate, and surrounding Southeastern Washington Communities.

For Sale By Owner – You Can Do It!

Need to sell your home? In today’s market “for sale by owner” may be the best way to sell. Trust me, it doesn’t take a rocket scientist to be successful at selling your own home. The information in this article may provide you with in-site you may not have had before. You can do it yourself!

Prepare your home for buyers. New paint helps and is not expensive. Make sure it is clean, clean, clean. Most important and most over looked by sellers, you need to get rid of the clutter, inside and out. Less is more! Rent a storage facility or have a garage sale but get rid of the clutter. Less furniture makes a room look larger. Over stuffed closest are a real turn off to buyers who ALL want plenty of storage space. Get rid of all the nick knacks.

We all know how important curb appeal is. Get those yards cleaned up, front and back! Remember, an appraisal has pictures of the back yard as well as the front. I know this sounds silly but a junky back yard tells an underwriter a lot about your home’s interior and maintenance routine. A buyer may over look it but the appraiser and lender do not.

Next, get a home inspection performed. An inspector will check the structure and systems in your home. He may find things you are not aware of. It is better to find and repair these issues before the buyer’s inspector does.

Make sure you price it right. Spend the money to get a professional appraisal performed by a HUD approved appraiser. Do not rely on a real estate agent’s market analysis. These are seldom accurate and many times an agent will just blow smoke by telling you what they think you want to hear.

Go sit down with your local mortgage broker. He has a wealth of knowledge you need to take advantage of. Most mortgage brokers have free FSBO programs that will help you immensely. It is important that you know what your costs will be based on the type of loan the buyer acquires. Did you know that a VA loan could cost you much more in closing costs PLUS home repairs that probably are not required by other loans? Will your home qualify for a FHA loan without making very costly repairs? If you are on a tight budget and need every possible dime out of the sale of your home you may want to negotiate in the contract that the buyer gets conventional financing.

A mortgage broker will also teach you the critical areas you need to watch in the sales contract. He may even provide you with blank contracts and other state mandatory disclosures required when you sell your home. Most brokers will even create your home flyer and more important, your financing options flyer. Perspective buyers want to know two things: how much will my payments be, and how much money do I need to pay down plus closing cost.

You should list your home on a “For Sale By Owner” web site. I want to caution you here. A lot of these sites try to charge you a lot of money for things that do not/will not help sell your home. Homebuyers DO NOT spend hours searching “For Sale By Owner” web sites. They work with real estate agents, read the papers, and drive on the streets in the neighborhoods they want to live in.

The advantage you get by listing your home on the Internet is that you put the URL in your newspaper ads, your flyers, and on your yard sign. Then when a buyer drives by your house or sees your ad they can go on the Internet and see pictures, amenities, and the price. If your house fits their needs and their budget, they will call you. If not, it is less of a bother for you. It can be very frustrating to let lookey-loo’s in your home week after week. Don’t you really only want truly interested buyers at your door? There are many free FSBO websites on the net. Check it out.

With all this said, the rest is just common sense. You Can Sell It Yourself!